ADITYA JAIN
Couturier, fashion stylist, entrepreneur, revivalist. Aditya Jain is one of those rare engineers who understand fashion language more than Java and C language. Aditya started his career as an engineer but soon his passion and love for fashion drew him towards fashion designing. An avid worshipper of beauty, nature, art, architecture, history, music, camera, people, Aditya Jain brought inimitable aesthetics to Indian luxury men’s fashion. Founder of the eponymous label, the 26-year-old is known in the industry for his path-breaking makeover of his clients giving them an individual style. The first ever men’s fashion influencer in Kolkata and bold fashion creator, Aditya Jain extended his influence beyond fashion to carve his niche as an Indian luxury designer.
DESIGN PHILOSOPHY
Fusion of traditional embroideries and modern silhouettes, YAJY is for the millennial men that appreciate bespoke fits, craftsmanship and luxe lifestyle. Hand-crafted collections by Aditya Jain feature elegant colour palettes, stunning silhouettes and exquisite embroidery.Each garment is curated with intricate attention to detail in the atelier of YAJY embalmed with exclusive craftsmanship. The rare fabrics and exacting techniques are a dialectical response to the recent enthusiasm in the Men's fashion space.